Micromarketing

Micromarketing
A marketing strategy in which advertising efforts are focused on a small group of highly-targeted consumers. Micromarketing requires a company to narrowly define a particular audience by a particular characteristic, such as ZIP code or job title, and tailor campaigns for that particular segment. It can be a more expensive technique due to customization and lack of an economy of scale.

Micromarketing grew to prominence in the 1990s, as personal computers allowed easier segmentation and dissemination of information to customers. E-commerce websites are able to track the type of products that a consumer views or purchases, which allows the website to suggest related products.


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  • Micromarketing — was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing. [1]. The subject of micromarketing was developed further in an article in February 1990, which emphasised… …   Wikipedia

  • micromarketing — UK US /ˈmaɪkrəʊˌmɑːkɪtɪŋ/ noun [U] COMMERCE, MARKETING ► the activity of marketing products or services directly to particular groups of people based on information that has been collected about them: » Micromarketing allows retailers to stand… …   Financial and business terms

  • micromarketing — /mī krō märˈkə ting/ noun Marketing set in the context of individual business firms (cf ↑macro marketing under ↑macro ) ORIGIN: ↑micro (1d) …   Useful english dictionary

  • micromarketing — A form of target marketing in which companies tailor their marketing programmes to the needs of a narrowly defined geographic, demographic, psychographic, or behavioural market segment …   Big dictionary of business and management

  • micromarketing — /maɪkroʊˈmakətɪŋ/ (say muykroh mahkuhting) noun Commerce the development of products, marketing procedures, and advertising all geared to target small but identifiable segments of the consumer market. –micromarketer, noun …  

  • micromarketing —  Marketing strategy targeting very small groups or individual customers.  ► “A 4 market test of a new micro marketing program will customize Heinz ketchup TV ads for specific grocery stores.” (Brandweek, June 26, 1995, p. 3) …   American business jargon

  • micromarketing — / maɪkrəυ ˌmɑ:kɪtɪŋ/ prefix the study of the marketing strategy of an individual business …   Marketing dictionary in english

  • Школьный портал — единая стартовая страница — Школьный портал http://www.portalschool.ru/ Коммерческий: нет …   Википедия

  • Market customization — “Customize”– to modify (something) according to a customer’s individual requirements. [Collins English Dictionary, 8th Ed 2006. Harper Collins Publishers.] Micro Marketing include, segment, niche, local and custom.Future of mass productionMass… …   Wikipedia

  • Microbusiness — A microbusiness is a small business or enterprise with less than 5 employees and little access to commercial banking. Many microbusinesses are side businesses run from the house or via the internet. Starting a microbusiness is often a possibility …   Wikipedia

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